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Itay Reiner is a Director of Product Management for NICE's Advanced Process Automation Line of Business. With 20 years of industry experience, Itay is passionate about bringing new innovations to the world of Robotics including developments in RPA, Attended Automation, Cognitive Automation and Desktop Analytics. Itay and his team collaborate with NICE's customers across the globe, ensuring successful POCs, implementations and utilization of NICE's Advanced Process Automation solutions.